Frequently Asked Questions

Rowntree’s® is offering 3 months Rowntree's® Activity Pass access via the Rowntree's® Activity Pass portal if you purchase a participating Rowntree’s® promotional pack, helping you and your family have more summer days out bursting with fun.

The promotion is running from 00:00 1st June 2026, to 23:59 on 31st May 2027.

Purchase a promotional pack, visit www.nestle-confectionery.co.uk/summer or scan the QR code on your pack, enter your full name, country/county & email address, along with the last 4 digits of your pack barcode to receive your unique URL via email & redeem your offer of 3 months Rowntree's® Activity Pass access via the Rowntree's® Activity Pass portal, once you have created an account.

The following products are included in this promotion:

Rowntree's® Fruit Pastilles 143g
Rowntree's® Fruit Pastilles 114g (£1.25 Price Marked Pack)
Rowntree's® Jelly Tots 150g
Rowntree's® Jelly Tots 120g (£1.25 Price Marked Pack)
Rowntree's® Randoms 150g
Rowntree's® Randoms 120g (£1.25 Price Marked Pack)
Rowntree's® Fruit Gums 150g
Rowntree's® Fruit Gums 120g (£1.25 Price Marked Pack)
Rowntree's® Jelly Tots Tangy 140g
Rowntree's® Fruit Pastilles Lollies 130g
Rowntree's® Sour Watermelon Lollies 130g
Rowntree's® Mango Lollies 130g

An internet connection (Wi-Fi or 3G/4G/5G) and access to the Rowntree's® Activity Pass portal is required for redemption of the offer.

You must be 18 years or older to enter this promotion.

The entry requirements are the same across all participating regions.

You must purchase a promotional Rowntree’s® pack to enter the promotion. Once you have purchased a pack, scan QR code or, visit  www.rowntrees.co.uk/summer to enter & redeem offer of 3 months Rowntree's® Activity Pass access via the Rowntree's® Activity Pass portal.

Please retain pack and receipt as proof of purchase showing date of purchase during the promotional period as they may be requested for verification purposes.

To redeem the offer, you need to visit https://www.rowntrees.co.uk/summer or scan the QR code on pack, and enter your full name, email address, country/county and the last 4 digits of your pack barcode to receive your unique Rowntree's® Activity Pass URL via email to the email address provided.

You will then need to click your unique URL (rowntrees.kidspass.com), enter your full name, email address, address, mobile number, create password and agree to terms/ privacy policy to create account that will be active for 3 months from the date of sign up. Once you have successfully completed the registration process you will have access to the Rowntree’s® Activity Pass portal for 3 months.

You may only submit 1 email address to the Rowntree’s® promotional site which must be linked to a personal mobile number during the Promotional Period.

Barcodes can be found printed on the back/base of your promotional packaging. Here is an example:

While barcodes will always be printed on the outside of promotional packs, they may not always appear in the same location. Nestlé does not assume any responsibility for barcodes damaged or defaced in the way the product packaging is opened.

If you require assistance locating or determining the digits of your barcode you can contact Nestlé Consumer Services by telephone on Freephone 00800 6378 5385 (UK + ROI).

Firstly, ensure you have clicked this link within 30 days of your claim and that you have not shared your unique URL with anyone else. There is a maximum of one Rowntree’s® Activity Pass per person. If you are still getting an error message and you are not sure why, please contact the Nestlé Consumer Services team either by email at: consumer.services@UK.nestle.com or by telephone on Freephone 00800 6378 5385 (UK + ROI).

If your computer or the website crashes during this process, please revisit the website and re-enter the same last 4 digits of the barcode again.

If your entry was successful, you will receive an email to the email address provided containing your unique Rowntree's® Activity Pass URL.

Unfortunately, this cannot be changed.

Only residents of the United Kingdom (England, Scotland, Wales and Northern Ireland), Republic of Ireland, Isle of Man and Channel Islands can enter the promotion.

Maximum 1 offer per person throughout the entirety of the promotion. Claims made on behalf of any other person will not be accepted and joint submissions are not permitted.

A 3-month Rowntree's® Activity Pass membership from the date on which you register on the Rowntree’s® Activity Pass portal. Rowntree's® Activity Pass has exclusive offers on family days out, cinema trips, family holidays, restaurant bills and so much more!

Our membership is digital meaning no physical card is required.

Once you have successfully completed the registration process on www.nestle-confectionery.co.uk/summer, you will receive your 3 months Rowntree's® Activity Pass URL on screen and via the email you submitted (within 15 minutes of your valid claim).   

The unique code will be valid for 30 days following receipt and will expire after this period and will no longer be usable.

You may cancel your membership at any time. You need to do so by emailing rowntrees@kidspass.com. On cancellation, you will receive email confirmation of your account cancellation from Kids Pass.

Please note that from the date of cancellation, Kids Pass will disable your log in details so you will be unable to access any member offers and promotions appearing on the Rowntree's® Activity Pass site. If you cancel your 3-month Rowntree's® Activity Pass membership, you will be unable to reopen it.

After redeeming your 3-month membership, you will have access to the Rowntree’s® Activity Pass Portal. As a member, you will be granted access to offers on the Rowntree’s® Activity Pass website where you can search for available offers and discounts. The discounts provided will vary and you should check each attraction/restaurant for details of how to redeem the specific offer before going.

To redeem offers simply search for the offer you want to use and follow the instructions on the Rowntree’s® Activity Pass Portal to use or book. You’ll be able to book a ticket for a date that sits outside of your 3-month membership duration as well as dates during your membership.
Rowntree’s® Activity pass (powered by Kids Pass) current Partners and their redemption locations are as shown on the Activity Pass website and may vary from time to time.
 

Yes! You can still take advantage of all offers via the website rowntrees.kidspass.com.

There is no age limit for the Rowntree’s® Activity Pass attractions and there are options for all ages.
Our suppliers may set an age limit, for example, most theme parks children age 12+ are asked to purchase an adult ticket, and therefore at most, we offer a discount on all adult, child, and family tickets.
Kids eat free is one free child's meal from the children's menu per adult meal purchased. This is usually suitable for age 12 and under due to the portion size.
Other attractions are a discount on the full entrance price or 2 for 1 etc. so the whole family can take advantage of the discount regardless of their age.
Our cinema benefit offers a discount for both adult and child's tickets purchased meaning you can go as a family or with a friend, it's completely up to you.

Your username is the email address you entered when you redeemed your Rowntree’s® Activity Pass 3-month membership.

You can reset your password on our website rowntrees.kidspass.com/Identity/Account/ForgotPassword. Follow the instructions on the page and you will be sent a link to your email address to reset your password.

Rowntree’s® Activity Pass (powered by Kids Pass) current Partners and their redemption locations are as shown on the Rowntree’s® Activity Pass website and may vary from time to time.

No, your Rowntree’s® Activity Pass membership (powered by Kids Pass) will not automatically renew once the 3-month membership has ended.

Participants’ membership will expire 3 months from the date of activation, therefore if the user wishes to extend their membership, they will need to manually sign up to kidspass.co.uk and subscribe to the monthly fee in order to continue accessing discounts.
 

Yes, subject to availability you can claim offers Monday – Sunday with no blackout dates during the summer holidays. This also includes the cinema discount which can be used for any film, at any time. Restrictions may vary depending on the attraction.

Cinemas included are ODEON, Cineworld, The Light, Showcase, Picturehouse & Reel. You can use discounted tickets to go and see any film at any time with no restrictions. Any changes will be reflected in the Rowntree’s® Activity Pass.

You can log into the same membership on up to 5 devices. Allowing other members of your household to use the membership too.

Any tickets you purchase will be emailed to you.

Some attractions do ask you to make a pre-booking. This is to ensure that there is availability at the attraction or cinema before you visit. Please ensure you check opening times and availability on partner websites where appropriate.

Eligible customers will not be able to redeem more than 1 x 3-month Rowntree's® Activity Pass access throughout the promotional period.

Yes. The website uses secure encryption, and your data is processed in line with Nestlé’s Privacy Policy and UK GDPR.

Your details will be used only to administer the promotion and fulfil the Rowntree's® Activity Pass offer, unless you opt in to receive marketing communications.